Niagara by Frey Premium Chocolates Joins as Proud Sponsor of Buffalo Bills

August 13, 2018  |  Buffalo, NY


Niagara by Frey Premium Chocolates has entered a sponsorship agreement with the Buffalo Bills to be named a Proud Sponsor for the 2018 NFL Season. 

 “Buffalo sports play such an important role in our community and we are honored to be a part of the Buffalo Bills tradition.”  Niagara by Frey Business Development Manager Joe Annunziato said.  “Our mission is to continue to be the best chocolate company in Buffalo and there is no better way to reach the hearts of Western New York than the Buffalo Bills.  We are excited to activate the partnership and engage fans throughout the 2018 season.” 

 Erica Muhleman, Pegula Sports and Entertainment executive vice president of business development, added, “Niagara by Frey has been an important part of our community for more than 60 years. In addition to retail sales, Niagara by Frey has used its delicious chocolates to do amazing fundraising work, benefiting numerous schools and organizations across Western New York. We are proud to welcome them to the Buffalo Bills family.”

 As part of the partnership, Niagara by Frey Premium Chocolates is the sponsor of the 2018 Moms Football Safety Clinic as well as the Youth Football Scrimmage series that that takes place at New Era Field during halftime of select Buffalo Bills games in August and October.  Niagara by Frey kicked-off their activation on August 12th at St. John Fisher College by distributing thousands of candy bars to fans visiting Bills practice.

 Niagara by Frey Premium Chocolates has been has been making Buffalo’s best chocolate since 1956 and is well known for its chocolate fundraising programs.  Last year alone Niagara by Frey helped schools and organizations raise over $2.5 million dollars to support their individual causes and is committed to making a difference in the  local community.  The new partnership with the Buffalo Bills is a natural extension of their commitment to Buffalo and the surrounding area.


About Niagara by Frey™ Premium Chocolates:

Created in Buffalo in 1956, Niagara by Frey Premium Chocolates is an All-American brand that embraces a rich and flavorful history.  For decades, Niagara by Frey has been a manufacturer of a wide range of premium chocolates including candy bars, chocolate covered clusters, and seasonal novelty chocolates. 

Fundraising for the local community has always been a large part of the Niagara by Frey mission and through the years its seasonal catalog and candy bar programs have helped raise millions of dollars for schools and organizations of all types. 

Niagara by Frey is also the Official Chocolate of UB Athletics.

Learn more about Niagara by Frey at


About Niagara by Frey™Chocolate Shop:

Niagara by Frey Chocolate Shop is the premier destination to purchase a wide variety of Niagara by Frey premium chocolates including our award winning Sponge Candy.  Located at 3500 Genesee St. Buffalo, NY, this retail location is open year round to the public and also offers an array of unique candy making supplies.  Store hours are Monday-Friday: 8:30AM-6PM; Saturday-Sunday: Closed.

Learn more about Niagara by Frey Chocolate Shop by calling 716-634-0070


About SweetWorks Confections LLC®

In 2014, Chocolat Frey North America headquartered in Buffalo/NY, acquired SweetWorks Confections LLC and its manufacturing facilities in Buffalo and Toronto.  SweetWorks offers a variety of chocolate, confections, and gum products under the following brand names: Chocolat Frey®, Sixlets®, Celebration by Frey™, Ovation by Frey™, Niagara by Frey™, and Bubble King®.

Learn more about SweetWorks Confections LLC at


CONTACT: Joe Annunziato

Niagara by Frey™ Premium Chocolates

3500 Genesee St. Buffalo, NY 14225

[email protected]

716-634-0880 x109