Niagara by Frey Named the Official Chocolate of UB Athletics

July 25, 2018  |  Buffalo, NY


Niagara by Frey™ Premium Chocolates has entered a sponsorship agreement with Bulls Sports Properties, LLC to be named the Official Chocolate of UB Athletics.   The overall sponsorship encompasses University at Buffalo’s Football, Men’s Basketball and Women’s Basketball teams for the 2018-2019 seasons. 


“Working with local schools has always been a major part of the Niagara by Frey heritage over the years so partnering with the University at Buffalo as the Official Chocolate of UB Athletics was a great fit.”  Niagara by Frey™ Business Development Manager Joe Annunziato said.  “Additionally, our enhanced presence at the University at Buffalo will help us attract more great local talent to our organization.” 


Bulls Sports Properties Account Executive, Jason Suttell added, “We are very excited to have Niagara by Frey™ join us as the Official Chocolate of UB Athletics.  We love to partner with great Buffalo brands like Niagara by Frey™ and it makes it an easy partnership knowing that so many UB students and fans grew up selling their candy bars.”   


Niagara by Frey™ Premium Chocolates has been has been making Buffalo’s best chocolate since 1956 and is well known for its chocolate fundraising programs.  Last year alone Niagara by Frey™ helped schools and organizations raise over $2.5 million dollars to support their individual causes and is committed to making a difference in the  local community.  The new partnership with UB Athletics is a natural extension of their commitment to Buffalo and the surrounding area.


About Niagara by Frey™ Premium Chocolates:

Created in Buffalo in 1956, Niagara by Frey™ Premium Chocolates is an All-American brand that embraces a rich and flavorful history.  For decades, Niagara by Frey has been a manufacturer of a wide range of premium chocolates including candy bars, chocolate covered clusters, and seasonal novelty chocolates. 

Fundraising for the local community has always been a large part of the Niagara by Frey™ mission and through the years its seasonal catalog and candy bar programs have helped raise millions of dollars for schools and organizations of all types. 

Learn more about Niagara by Frey™ at



About UB Athletics

The University at Buffalo offers 16 Division I intercollegiate sports that compete at the highest level of competition in the National Collegiate Athletic Association (NCAA). The 16 sports are: football, softball, women's volleyball, men's and women's basketball, wrestling, women's swimming and diving, men's and women's tennis, men's and women's cross country, women's soccer, and men's and women's indoor and outdoor track and field. The University at Buffalo competes in the prestigious Mid-American Conference in all sports.

Learn more about UB Athletics at



About Niagara by Frey Chocolate Shop:

Niagara by Frey™ Chocolate Shop is the premier destination to purchase a wide variety of Niagara by Frey™ premium chocolates including our award winning Sponge Candy.  Located at 3500 Genesee St. Buffalo, NY, this retail location is open year round to the public and also offers an array of unique candy making supplies.  Store hours are Monday-Friday: 8:30AM-6PM; Saturday-Sunday: Closed.

Learn more about Niagara by Frey Chocolate Shop by calling 716-634-0070



About SweetWorks Confections LLC®

In 2014, Chocolat Frey North America headquartered in Buffalo/NY, acquired SweetWorks Confections LLC and its manufacturing facilities in Buffalo and Toronto.  SweetWorks offers a variety of chocolate, confections, and gum products under the following brand names: Chocolat Frey®, Sixlets®, Celebration by Frey™, Ovation by Frey™, Niagara by Frey™, and Bubble King®.

Learn more about SweetWorks Confections LLC at


CONTACT: Joe Annunziato

Niagara by Frey™

[email protected]

716-634-0880 x109