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SIXLETS® CHOCOLATEY CANDIES IS THE PRESENTING SPONSOR OF THE 2017 USA BOWLING NATIONAL CHAMPIONSHIPS

August 17, 2017

BUFFALO, NY – Sixlets® Chocolatey Candies is proud to be the presenting sponsor of the 2017 USA Bowling National Championships, the youth event conducted by International Bowling Campus Youth Development.

The USA Bowling National Championships presented by the Sixlets® Brand is the premier event of the USA Bowling program. The 2017 national event took place July 19-22 in Cleveland, and the title matches are televised on CBS Sports Network premiering on August 15th and August 22nd.

“Sixlets is excited to be part of the USA Bowling National Championships and for the opportunity to support youth bowling,” Sixlets® Senior Brand Manager Joe Annunziato said. “USA Bowling is all about teamwork, and the Sixlets® Brand is excited to be a great teammate of IBC Youth in presenting this outstanding event.”

The Sixlets® Brand partnership began with regional events that determine the 32 teams for the USA Bowling National Championships. Participants at regional events received a variety of candy products including Original Sixlets®, Fruity Sixlets® and Sixlets® Jawbreakers.

Sixlets® also provided teams reaching the national championships field with jerseys featuring the Sixlets® logo, and Sixlets® candy for participants’ gift bags at the Junior Gold Championships.  The USA Bowling National Championships and Junior Gold Championships ran concurrently in Cleveland.

“We appreciate having Sixlets® join us as presenting sponsor of the USA Bowling National Championships,” said IBC Youth Managing Director Gary Brown. “The support of a nationally recognized brand such as Sixlets® can only help to broaden the exposure of our event and showcase the great opportunities provided by youth bowling.”

In addition to its support of the USA Bowling National Championships, Sixlets® will continue to utilize the larger bowling platform to reach consumers. Its partnership with bowling through Strike Ten Entertainment, the marketing arm for the sport, extends to in-store and in-center promotions, which include free bowling offers and prize promotions throughout the year.

About SweetWorks Confections, LLC:
In 2014, Chocolat Frey North America headquartered in Buffalo/NY, acquired SweetWorks Confections LLC and its manufacturing facilities in Buffalo and Toronto.  SweetWorks offers a variety of chocolate, confections, and gum products under the following brand names: Chocolat Frey®, Sixlets®, Celebration by Frey™, Ovation by Frey™, Niagara by Frey™, and Bubble King®.
Learn more about SweetWorks Confections LLC at www.SweetWorks.net

About Sixlets® Chocolatey Candies
Sixlets® Chocolatey Candies, which was introduced in the 1960s, is a brand of SweetWorks Confections, LLC., a manufacturer of premium gourmet confections. Sixlets® is the fun, colorful, gluten free, nut free, chocolatey candy available at retailers across the U.S. Sixlets® are produced in a facility that is certified Gluten Free by the Gluten Free Certification Program of Canada. Sixlets® is also endorsed by the Canadian Celiac Association & National Foundation for Celiac Awareness. Sixlets® is a registered trademark of the Hutamaki Group and is used under license.

For additional information on Sixlets®, please visit www.Sixlets.com

About USA Bowling
USA Bowling is a product of the Youth Education Services (YES) Fund, a joint initiative of the Bowling Proprietors’ Association of America and United States Bowling Congress supported by top bowling brands including Bowling.com, Brunswick, Columbia 300, Ebonite, Hammer, QubicaAMF, Roto Grip, Storm and Track.

For additional information on the USA Bowling program and the USA Bowling National Tournament, please visit www.BOWL.com/USABowling.

About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation arm of the bowling industry. Strike Ten Entertainment serves all organizations of bowling by coordinating the industry's sales and marketing efforts. Strike Ten Entertainment's mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives.

For additional information on Strike Ten Entertainment, please visit www.stemarketing.com.